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AI-supported GEO strategies: How agencies and freelancers are dominating AI search results

The way users find information has changed fundamentally. With the advent of generative search engines such as Google SGE or Microsoft Copilot, the focus is shifting from classic blue links to **direct answers, summaries and personalized recommendations**. For agencies and freelancers, this means that their previous SEO strategies are no longer sufficient. If you want to be visible in this new era of AI search, you need to prepare your content specifically for Generative Engine Optimization (GEO) and use the right tools.