Competitor Analysis

How do you stack up against the competition? The competitor analysis combines sitemap comparison, AI visibility, discovery files, content intelligence, and page-level analysis in one dashboard.

Workflow

The analysis follows four steps, displayed as a progress indicator at the top:

1. Add competitors – Manually or via AI suggestions
2. Fetch sitemaps – Automatically for all competitors
3. Compare & scan pages – Start batch analysis
4. Analyze results – Review insights

Tab Navigation

The module is organized into five tabs:

Manage

Add and remove competitors here:

• Add manually – Enter a domain
• AI suggestions – arkmetis suggests relevant competitors based on your industry and target audience (costs 1 credit)
• Track up to 5 competitors simultaneously

Sitemap

Page structure comparison:

• arkmetis automatically fetches sitemaps for all competitors
• Pages you have that competitors don't – Your advantage
• Pages competitors have that you don't – Your gaps
• AI Analysis – Analyzes structural differences with recommendations (costs 1 credit, cached 24h)

Discovery Files

Comparison of AI-relevant files:

• robots.txt – Who blocks which crawlers?
• ai.txt – Who has an AI description?
• llms.txt – Who is optimized for LLMs?
• Your own discovery files are also displayed
• AI Analysis – Compares your files against competitors' (costs 1 credit, cached 24h)

Content Intelligence

Detailed page-level comparison:

• Batch scan – Analyze all competitor pages at once
• Individual page analysis – Scan specific pages on demand
• Per page analyzed: Meta title/description, word count, LIX score (readability), content score, GEO readiness, Q&A structure, statistics, citations
• Side-by-side comparison – Your pages vs. competitor pages
• Screenshots – Desktop screenshots for visual comparison (cached 24h)

Tip: Batch scans run in the background. You can leave the page – results appear automatically once the jobs complete.

Mentions

AI visibility comparison:

• Your GEO Score – Your current AI visibility average
• Per competitor: Total mentions + sentiment distribution (positive/neutral/negative)
• Click on a competitor for details:
  • Which AI responses mention them
  • Which prompt triggered the mention
  • How it compares to your own mentions

Prerequisite: You need at least one active GEO tracking prompt for the mentions comparison to work.

Cost