Project Settings

Under Settings, you can adjust everything you configured during project setup, and more.

Configuring Services

Here you enable or disable individual analysis services:

• SEO – Technical SEO checks during crawl
• Accessibility (A11y) – WCAG audit (AA or AAA, your choice)
• PageSpeed – Performance metrics
• AI Visibility (GEO) – AI tracking across ChatGPT, Perplexity, and more

Disabled services disappear from the sidebar. However, the data is preserved. If you re-enable a service, the previous results are still there.

Crawl Settings

• Frequency – Daily, weekly, or monthly
• Depth – 1 to 5 levels (default: 3)
• WCAG Level – AA (default) or AAA for stricter accessibility checks

Brand Profile

The heart of personalization. This is where you define how your client's brand sounds and looks:

Voice & Tone

• Style Notes – Describe the desired tone (e.g. "warm and knowledgeable, never condescending")
• Writing Rules – Specific guidelines (e.g. "Always use active voice", "Two sentences per paragraph max")
• Avoidance List – Words that should never appear
• Preferred Terms – Find/replace pairs for consistent language

Design Profile

• Colors – Primary, secondary, and accent colors
• Fonts – Heading and body font
• Auto-Detection – arkmetis can automatically extract colors and fonts from the website

The magic: Once you fill in the brand profile, all AI features use this context. The persona generator writes in the brand's tone, the content assistant knows the avoidance list, and the design brief uses the correct colors.

GEO Tracking Prompts

Here you manage the questions that arkmetis regularly checks across AI models:

• Add custom prompts (e.g. "Best dentist in Vienna")
• Categories: Brand, Product, Local, Service, General
• Frequency per prompt: Daily, weekly, or monthly
• AI Suggestions – arkmetis can suggest relevant prompts based on your project (costs 1 credit)