AI Toolkit – Overview

The AI Toolkit is your collection of 28 AI assistants in 5 categories that understand your project's context. No generic copy, no one-size-fits-all AI – every result is tailored to your industry, target audience, and brand voice.

What makes the toolkit special?

If you ask ChatGPT "Write me a persona for a dentist", you get a generic answer. When you do the same in the arkmetis Toolkit, the AI already knows:

• What industry your client is in
• Who the target audience is
• How the brand sounds
• Which terms should (and shouldn't) be used
• What the website already contains

The result is incomparably better.

Categories

The 28 tools are grouped into five areas:

Strategy & Planning (6 Tools)

From briefing to budgeting – everything you need before a project starts:

• Project Briefing – Structured project capture with AI-powered completion
• Website Goals – Define clear, measurable goals – quantitative and qualitative
• Elevator Pitch – Positioning in 2-3 sentences, 3 variants, 2 languages
• Competitive Analysis – Systematically analyze competitors and find differentiation
• Project Estimation – Estimate effort, create phase plans, identify risks
• Conception Checklist – Ensure nothing is missed during conception

Audience & Users (6 Tools)

Truly understand your audience – not just demographics, but emotions:

• Persona Generator – Detailed personas based on industry and audience (incl. images)
• Empathy Map – Your audience's emotional landscape in 6 quadrants
• User Stories – Requirements from the user's perspective with acceptance criteria
• Customer Journey Map – Complete journey with touchpoints and emotions (incl. images)
• Emotional Journey Map – Emotional highs and lows in the customer process
• UCD Canvas – Align user needs with business goals

Design & Visual Concept (4 Tools)

Define visual direction before a single pixel is designed:

• Moodboard Generator – Define colors, typography, imagery, and mood (incl. images)
• Color Palette Generator – Harmonious, accessible palette with WCAG check and export
• Typography Advisor – Matching font combinations with readability and A11y analysis
• Styleguide Generator – Compact styleguide from all design decisions (incl. images)

Content & Communication (8 Tools)

From page structure to finished copy – all in the brand's voice:

• Navigation Structure – Information architecture with 3 variants and SEO-optimized URLs
• Core Page Planner – Strategically plan every important page: goals, content, CTAs
• Tone-of-Voice Generator – Brand voice with personality spectrum and sample texts
• Text Templates Generator – Website copy in multiple variants
• Content Briefing – Detailed briefing for copywriters and content creators per page
• Page Review – Systematically evaluate existing pages: content, design, technology
• Webdesign Checklist – Pre-launch quality assurance, industry-specific
• Landing Page Builder – Conversion-optimized landing page with content, CTAs, and SEO

Marketing & Distribution (4 Tools)

Distribute and market content – platform-appropriate:

• Social Post Generator – Platform-optimized social media posts
• Newsletter Snippet – Teasers and intros for newsletters from existing content
• Ad Copy Generator – Google Ads and Meta Ads copy for various campaign goals
• Press Release – Professional press releases for news, launches, and events

Specialized Tools

Conversion Doctor

The Conversion Doctor is a CRO (Conversion Rate Optimization) expert. Select a page from your crawled pages, specify the page type and conversion goal, and the AI analyzes why visitors aren't converting:

• 7 conversion categories scored: Value Proposition, CTAs, Trust & Credibility, Friction, Objection Handling, Emotional Triggers, Mobile Conversion
• 5-7 prioritized fixes ranked by impact vs. effort
• Quick wins – 3 tasks you can implement in under 30 minutes
• Screenshot overlay – Interactive page screenshot with markers highlighting problem areas

Website Architecture

A comprehensive site structure planning tool that generates strategic recommendations for information architecture:

• Navigation structure with sitemap
• Page roles and URL recommendations
• Decision trees and user journeys
• Wireframe recommendations
• Anti-patterns to avoid
• Meeting preparation guide for client presentations

Credit Cost

Most tools cost 1 credit per usage. Tools with image generation cost 5 credits:

The initial analysis and preparation are free – you only pay when you click "Generate".

Paid plans with BYOAI: If you use your own AI connector (from Starter plan), tool usage is unlimited – no credit costs.

Where do I find the tools?

Switch to "AI Tools" via the App Switcher (9-dot icon in the top right). The sidebar then shows all categories with their tools. The available tools depend on the categories enabled in your project settings.